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	<title>Nepôsts - Rascunhos Compartilhados &#187; Nepôsts in English!</title>
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		<title>The Internet is the new operating system of civilization 2.0</title>
		<link>http://nepo.com.br/2010/03/16/the-internet-is-the-new-operating-system-of-civilization-2-0/</link>
		<comments>http://nepo.com.br/2010/03/16/the-internet-is-the-new-operating-system-of-civilization-2-0/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 13:13:09 +0000</pubDate>
		<dc:creator>Carlos Nepomuceno</dc:creator>
				<category><![CDATA[Nepôsts in English!]]></category>

		<guid isPermaLink="false">http://nepo.com.br/?p=11251</guid>
		<description><![CDATA[Fate only provokes the incident; it’s up to us to determine the quality of its effects – Montaigne – from my phrase collection in Portuguese.
We are cultural beings.
What makes us different from animals is our capacity to transform the world to make it habitable, taking into account our limitations.
Unlike animals that live in ecological niches, [...]]]></description>
			<content:encoded><![CDATA[<div class="bzbutton" style="float:right;margin-left:10px;float:right;margin-left:10px;"><a href="http://buzzvolume.com/compartilhar?url=http%3A%2F%2Fnepo.com.br%2F2010%2F03%2F16%2Fthe-internet-is-the-new-operating-system-of-civilization-2-0%2F"><img src="http://buzzvolume.com/button.png?url=http%3A%2F%2Fnepo.com.br%2F2010%2F03%2F16%2Fthe-internet-is-the-new-operating-system-of-civilization-2-0%2F" /></a></div><blockquote><p><em>Fate only provokes the incident; it’s up to us to determine the quality of its effects</em> – <strong>Montaigne</strong> – <a href="http://nepo.com.br/frases/" target="_blank">from my phrase collection in Portuguese.</a></p></blockquote>
<p>We are cultural beings.</p>
<p>What makes us different from animals is our capacity to transform the world to make it habitable, taking into account our limitations.</p>
<p>Unlike animals that live in ecological niches, we need to create knowledge ecologies.</p>
<p><img class="alignnone" src="http://img.photobucket.com/albums/v224/Rioabaixo/Finisterra/Plataforma01.png" alt="" width="341" height="434" /></p>
<p>Thus, behind our civilization, there is an informational environment (or operating system) that supports it and enables our existence.</p>
<p>The more numerous we are on the planet, the faster the operating system has to run to meet increasing demands of quality and quantity, as well as complexity – the combination of the former two.</p>
<p>However, this demand is invisible, slow, and almost imperceptible. It takes a long time to appear, but it&#8217;s inescapable. Just look at São Paulo and its traffic jams.</p>
<p>Decades went by, with no planning, before we reached this chaos.</p>
<p><img class="alignnone" src="http://2.bp.blogspot.com/_sOYYllkPfJA/SF-CKqO-JRI/AAAAAAAABeA/HgbtgmduVkU/s400/00034384.jpg" alt="" width="392" height="400" /></p>
<p>Thus, the Internet is born to enable a new knowledge environment for a planet with 7 billion living souls.</p>
<p>It&#8217;s interesting to note that the upgrade of this informational environment (or operating system) is done spontaneously. Or better, through trial and error, without a &#8220;God&#8221; above planning our future.</p>
<p>No, in humankind&#8217;s history there was never a bad or good genie, able to perceive the impasses and latencies in informational environments, who designed the new knowledge operating system.</p>
<p>Things just happen. It was like this with all other technologies that made a difference – from the book to the Internet, from the telegraph to the telephone.</p>
<p>Nobody thought the world would be reduced in terms of time and space. Things are put forward and we collectively migrate, incorporating intelligence and interests, while civilization advances and becomes consolidated.</p>
<p>In fact, inventors of these technologies of rupture just wanted to make money by coming up with something that could make life in some way easier for some people.</p>
<p>Thus, entrepreneurs launch their products and depending on their capacity to meet latencies, people will adhere to them.</p>
<p>The new operating system is built by trial and error, especially because adherence is always unpredictable. The system will have to meet people&#8217;s demand to facilitate their informational life.</p>
<p><img class="alignnone" src="http://2.bp.blogspot.com/_8Ia0w4O1jEw/Sb0x4_w_ReI/AAAAAAAACgg/0w3uli6cM8M/s400/prensa-de-gutemberg.gif" alt="" width="301" height="300" /></p>
<blockquote><p><em>(The printed book resulted from Chinese experiences Gutenberg had heard about and decided to experiment with. He wanted to sell pictures of Saints at the Church door, and unknowingly changed the world.)</em></p></blockquote>
<p>Thus, people realize it&#8217;s faster to communicate via cell phones, through computers connected to a worldwide network. And presto, they are in.</p>
<p>If the operating environment is the background, society and its institutions are the applications which run in the new environment.</p>
<p>In the past, &#8220;social applications&#8221; were slower, based on a suitable operating system, which met the printing and processing demands of a population with a specific size.</p>
<p>Today, there is incompatibility between the speed of demand, of the network that started to accelerate the planet, and institutions born under concepts and pace of the past environment.</p>
<p>We are sons and daughters of the printed book, which generated an environment for sharing ideas, which enabled the industrial revolution civilization. This civilization can&#8217;t cope any longer with the current world, on a globalized and overcrowded planet.</p>
<p><img class="alignnone" src="http://farm1.static.flickr.com/52/147284330_42357cd8b0.jpg" alt="" width="500" height="333" /></p>
<p>Actually, all 2.0 projects are cultural initiatives, trying to accomplish this mental upgrade, adjusting institutions to the new level of speed, quantity, and quality of exchanges occurring on the web, which results from the demands of more people on the planet.</p>
<p>We have now a more robust and faster operating system, which arrived first to create an environment for sharing ideas to reshape institutions. These institutions will be based on new philosophical, political, economic, and social concepts that will become hegemonic in the still embryonic and emerging ruling class.</p>
<p>This is the challenge faced by all people who wish to implement &#8220;Internet projects&#8221; or whatever we call them.</p>
<p>Revamp institutions to make them suitable to a more populous and, therefore, more complex planet.</p>
<p>Schools, hospitals, companies, Justice, and Legislative are no longer compatible with the current world and its operating system.</p>
<p>They all need to become <em>internetized</em> to be faster and cope better with new complexities – and this has nothing to do with building homepages.</p>
<p>Thus, in order of development:</p>
<ul>
<li>1– The population grows increasing demand.</li>
<li>2 – A new informational environment is created      for information sharing and communication, or knowledge, which spreads      like fire in dry grass.</li>
<li>3 – Institutions become incompatible with the      new environment and need to migrate to the new system, revising their      actions.</li>
</ul>
<p><em>That&#8217;s what the</em> <em>2.0 world is all about: a civilizational revision!</em></p>
<p>What we call the 2.0 world is the revision of the <strong>Media Age</strong>, of the control exercised by large monopolies, which will have to become compatible with the new operating system, invented by new masses of people to protect themselves, prosper and go forward.</p>
<p>It&#8217;s the Hidden Collective Intelligence in action.</p>
<p><em>(Do you believe in goblins? Neither do I, but I believe in the Hidden Collective Intelligence. I&#8217;m going to put a sticker on my car: &#8220;I believe in the Hidden&#8230;&#8221;)</em><em></em></p>
<p>That&#8217;s it. What do you say?</p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><a style="text-decoration: none; color: #265e15; border-bottom-color: #996633; border-bottom-width: 1px; border-bottom-style: solid; padding: 0px; margin: 0px;" href="http://nepo.com.br/2010/01/11/category/neposts-in-english/">More Neposts in English.</a></p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><a style="text-decoration: none; color: #265e15; border-bottom-color: #996633; border-bottom-width: 1px; border-bottom-style: dashed; padding: 0px; margin: 0px;" href="http://twitter.com/Nepo_in_english">Twitter in English. Follow me.</a></p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><a style="text-decoration: none; color: #265e15; border-bottom-color: #996633; border-bottom-width: 1px; border-bottom-style: dashed; padding: 0px; margin: 0px;" href="http://twitter.com/cnepomuceno">Twitter in Portuguese. Follow me.</a></p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><em>Translated by <a style="text-decoration: none; color: #265e15; border-bottom-color: #996633; border-bottom-width: 1px; border-bottom-style: dashed; padding: 0px; margin: 0px;" rel="#someid3" href="http://hps.infolink.com.br/jones/e-frame.htm">Jones de Freitas.</a></em><em> Edited by Phil Stuart Cournoyer.</em></p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><em></em><em>(<a style="text-decoration: none; color: #265e15; border-bottom-color: #996633; border-bottom-width: 1px; border-bottom-style: dashed; padding: 0px; margin: 0px;" href="http://nepo.com.br/2010/02/11/a-internet-e-o-novo-sistema-operacional-da-civilizacao-2-0/">This article in Portuguese</a>.)</em></p>
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		</item>
		<item>
		<title>The show must go on</title>
		<link>http://nepo.com.br/2010/02/26/the-show-must-go-on/</link>
		<comments>http://nepo.com.br/2010/02/26/the-show-must-go-on/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 10:49:35 +0000</pubDate>
		<dc:creator>Carlos Nepomuceno</dc:creator>
				<category><![CDATA[Nepôsts in English!]]></category>

		<guid isPermaLink="false">http://nepo.com.br/?p=10869</guid>
		<description><![CDATA[A really revolutionary truth is not an illusion; we have to see things as they are – Ferreira Gullar – from my phrase collection in Portuguese.
(In this podcast text translation, reflections on population, new demands, and the need for innovation, as ways of understanding the emergence of the Internet.)

We are seven billion people on the [...]]]></description>
			<content:encoded><![CDATA[<div class="bzbutton" style="float:right;margin-left:10px;float:right;margin-left:10px;"><a href="http://buzzvolume.com/compartilhar?url=http%3A%2F%2Fnepo.com.br%2F2010%2F02%2F26%2Fthe-show-must-go-on%2F"><img src="http://buzzvolume.com/button.png?url=http%3A%2F%2Fnepo.com.br%2F2010%2F02%2F26%2Fthe-show-must-go-on%2F" /></a></div><blockquote><p><span style="font-family: 'Times New Roman'; font-size: small;"><em>A really revolutionary truth is not an illusion; we have to see things as they are –</em> <strong>Ferreira Gullar</strong> – </span><a href="http://nepo.com.br/frases/" target="_blank"><span style="font-family: 'Times New Roman'; color: #0000ff; font-size: small;"><span style="text-decoration: underline;">from my phrase collection in Portuguese.</span></span></a></p></blockquote>
<p><span style="font-family: 'Times New Roman'; font-size: small;"><em>(In this podcast text translation, reflections on population, new demands, and the need for innovation, as ways of understanding the emergence of the Internet.)</em></span></p>
<p><span style="font-family: 'Times New Roman'; font-size: small;"><em><img class="alignnone" src="http://mundoinsano.com.br/wp-content/uploads/2009/02/lotado_3.jpg" alt="" width="410" height="282" /></em></span></p>
<p><span style="font-family: 'Times New Roman'; font-size: small;">We are seven billion people on the planet who consume, believe me, 21 billion meals a day – from breakfast to dinner.<sup>1</sup> They are 21 billion data processed in the logistics of food, without mentioning the volume of information involving health, education, housing, transportation, and leisure.</span></p>
<p><span style="font-family: 'Times New Roman'; font-size: small;">Questions: Was it possible to make progress in this planetary journey, barricaded within a field lacking interaction between newspapers, radio, and TV? With our computers isolated and their data bases blocked to public visits?</span></p>
<p><span style="font-family: 'Times New Roman'; font-size: small;">The Internet brought this adjustment, in the same way the printed book oxygenated the closed castles of the Church and monarchy, which hampered the development of civilization. Thus, the web creates an information, communication, and knowledge environment that facilitates the logistical progress needed to sustain seven billion souls who are not ceasing to multiply. The web also enables a resolution of the dichotomy between the potential speed of demand and the slowness of supply. That’s why it has propagated so fast and brought so many changes.</span></p>
<p><span style="font-family: 'Times New Roman'; font-size: small;">Actually, the show must go on.</span></p>
<p><span style="font-family: 'Times New Roman'; font-size: small;">That’s it. Thank you.</span></p>
<p><span style="font-family: 'Times New Roman'; font-size: small;"><sup>1</sup> North Americans have up to six meals a day, while Africans have just one. Their combined average? Three meals a day.</span></p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><a style="text-decoration: none; color: #265e15; border-bottom-color: #996633; border-bottom-width: 1px; border-bottom-style: solid; padding: 0px; margin: 0px;" href="http://nepo.com.br/2010/01/11/category/neposts-in-english/">More Neposts in English.</a></p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><a style="text-decoration: none; color: #265e15; border-bottom-color: #996633; border-bottom-width: 1px; border-bottom-style: dashed; padding: 0px; margin: 0px;" href="http://twitter.com/Nepo_in_english">Twitter in English. Follow me.</a></p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><a style="text-decoration: none; color: #265e15; border-bottom-color: #996633; border-bottom-width: 1px; border-bottom-style: dashed; padding: 0px; margin: 0px;" href="http://twitter.com/cnepomuceno">Twitter in Portuguese. Follow me.</a></p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><em>Translated by <a style="text-decoration: none; color: #265e15; border-bottom-color: #996633; border-bottom-width: 1px; border-bottom-style: dashed; padding: 0px; margin: 0px;" rel="#someid3" href="http://hps.infolink.com.br/jones/e-frame.htm">Jones de Freitas.</a></em><em> Edited by Phil Stuart Cournoyer.</em></p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><em> </em><em>(<a href="http://nepo.com.br/2010/01/06/o-show-nao-pode-parar/">This article in Portuguese</a>.)</em></p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;">
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		<item>
		<title>The Internet is a social oxygenation media</title>
		<link>http://nepo.com.br/2010/02/23/the-internet-is-a-social-oxygenation-media/</link>
		<comments>http://nepo.com.br/2010/02/23/the-internet-is-a-social-oxygenation-media/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 09:17:31 +0000</pubDate>
		<dc:creator>Carlos Nepomuceno</dc:creator>
				<category><![CDATA[Nepôsts in English!]]></category>

		<guid isPermaLink="false">http://nepo.com.br/?p=10790</guid>
		<description><![CDATA[

Fate only provokes the incident; it’s up to us to determine the quality of its effects – Montaigne – from my phrase collection in Portuguese.



Continuing the reflection I started here, I developed and provided more details for last week’s podcast.
See, below, the discussion on the concept of the Internet as a social oxygenation media.
We see the [...]]]></description>
			<content:encoded><![CDATA[<div class="bzbutton" style="float:right;margin-left:10px;float:right;margin-left:10px;"><a href="http://buzzvolume.com/compartilhar?url=http%3A%2F%2Fnepo.com.br%2F2010%2F02%2F23%2Fthe-internet-is-a-social-oxygenation-media%2F"><img src="http://buzzvolume.com/button.png?url=http%3A%2F%2Fnepo.com.br%2F2010%2F02%2F23%2Fthe-internet-is-a-social-oxygenation-media%2F" /></a></div><blockquote>
<h3><span style="font-family: 'Times New Roman';"><span style="font-weight: normal; font-size: x-small;"><em><span style="font-style: normal; font-size: 13px; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;"></p>
<h3 style="font-size: 1.17em;"><span style="font-weight: normal; font-size: 13px;"><span style="font-family: 'Times New Roman'; font-size: small;"><em>Fate only provokes the incident; it’s up to us to determine the quality of its effects</em> – <strong>Montaigne</strong> – </span><a href="http://nepo.com.br/frases/" target="_blank"><span style="font-family: 'Times New Roman'; color: #0000ff; font-size: small;"><span style="text-decoration: underline;">from my phrase collection in Portuguese.</span></span></a></span></h3>
<p></span></em></p>
<p></span></span></h3>
</blockquote>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Continuing the reflection I started here, I developed and provided more details for last week’s podcast.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">See, below, the discussion on the concept of the Internet as a social oxygenation media.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">We see the media Internet in different ways, depending on age, temperament, and interest. The more conservative insist on comparing the web with the radio and television. They say: “It’s another normal and traditional change of media.” On the other hand, the most daring assure us that we are dealing with something, let’s say, sui generis, something close to a Martian phenomenon.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Actually, the Internet, like the radio and television, introduced a new media – this is a fact. However, it’s worth noting that both radio and TV, which had historical importance in shaping society’s course, were media that reinforced and expanded practically the same voices that expressed themselves in the large-circulation newspapers. They were media – and still are – that are tightly controlled because of their high cost and easy monitoring. Thus, we can call them media which reinforce prevailing power structures.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">However, the web doesn’t fit this model. It enables society to have a multiplication of voices at low cost and in ways difficult to monitor. No, we are not dealing with something from Mars, as we had the same phenomenon (something similar) with the arrival of the printed book, in the face of the monopoly of manuscript book – one of the pillars of the Church and monarchical domination in the Middle Ages.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Thus, we can refer to the web as a social oxygenation media, which opens spaces for new voices. This fact – not the technology per se – marks (and will continue to mark) the changes we will witness and are already witnessing.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Social oxygenation medias open fertile ground for the exchange of ideas and, therefore, for broad changes.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The printed book, let’s recall, greatly facilitated abolition of slavery and women’s suffrage. Print media “introduced” a soul into Blacks and native peoples, and thereby brought about the possibility of bringing that oppression to an end. We are still witnessing this process in society. In addition, print communication introduced the concepts of democracy and of the economy of capitalism itself. It helped to create and to consolidate the prevailing ideology of its time.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The coming civilization that emerges with the possibility of exchanging ideas on the Internet will settle accounts with this past, deeply revising concepts already called into question but still in force. This revision will include, for example, the ecology, companies’ profits, and social differences.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">We are on the verge of a civilizational upgrade, which will establish a new elite on a new level of civilization. This elite will control the media until a new media comes along to oxygenate society, in a civilizational flux that comes in and out, from one media to the other.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">That’s it. Thank you.</div>
<h3><span style="font-weight: normal; font-size: 13px;"></p>
<p><img class="alignnone" src="http://www.meiobit.com/files/radiogaga_2.jpg" alt="" width="462" height="480" /></p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;">We see the media Internet in different ways, depending on age, temperament, and interest. The more conservative insist on comparing the web with the radio and television. They say: “It’s another normal and traditional change of media.” On the other hand, the most daring assure us that we are dealing with something, let’s say, sui generis, something close to a Martian phenomenon.</p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><span style="line-height: 19px;"> </span></p>
<h3 style="font-size: 1.17em;"><span style="font-weight: normal; line-height: 23px; font-size: 13px;">Actually, the Internet, like the radio and television, introduced a new media – this is a fact.</span></h3>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><span style="line-height: 23px;">However, it’s worth noting that both radio and TV, which had historical importance in shaping society’s course, were media that reinforced and expanded practically the same voices that expressed themselves in the large-circulation newspapers. They were media – and still are – that are tightly controlled because of their high cost and easy monitoring. </span></p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><span style="line-height: 23px;">Thus, we can call them media which reinforce prevailing power structures.</span></p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><span style="line-height: 23px;">However, the web doesn’t fit this model. </span></p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><span style="line-height: 23px;">It enables society to have a multiplication of voices at low cost and in ways difficult to monitor. No, we are not dealing with something from Mars, as we had the same phenomenon (something similar) with the arrival of the printed book, in the face of the monopoly of manuscript book – one of the pillars of the Church and monarchical domination in the Middle Ages.</span></p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><span style="line-height: 23px;"><img class="alignnone" src="http://farm1.static.flickr.com/75/189740792_9f175e0ac5.jpg?v=0" alt="" width="491" height="480" /></span></p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><span style="line-height: 23px;">Thus, we can refer to the web as a social oxygenation media, which opens spaces for new voices. This fact – not the technology per se – marks (and will continue to mark) the changes we will witness and are already witnessing.</span></p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><span style="line-height: 23px;">Social oxygenation medias open fertile ground for the exchange of ideas and, therefore, for broad changes.</span></p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><span style="line-height: 23px;">The printed book, let’s recall, greatly facilitated abolition of slavery and women’s suffrage. Print media “introduced” a soul into Blacks and native peoples, and thereby brought about the possibility of bringing that oppression to an end. We are still witnessing this process in society. In addition, print communication introduced the concepts of democracy and of the economy of capitalism itself. It helped to create and to consolidate the prevailing ideology of its time.</span></p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><span style="line-height: 23px;">The coming civilization that emerges with the possibility of exchanging ideas on the Internet will settle accounts with this past, deeply revising concepts already called into question but still in force. This revision will include, for example, the ecology, <a href="http://nepo.com.br/2010/01/11/capitalism-2-0-revising-the-profit-ethic/">companies’ profits</a>, and social differences.</span></p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><span style="line-height: 23px;">We are on the verge of a civilizational upgrade, which will establish a new elite on a new level of civilization. This elite will control the media until a new media comes along to oxygenate society, in a civilizational flux that comes in and out, from one media to the other.</span></p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><span style="line-height: 23px;">That’s it. </span></p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><span style="line-height: 23px;">Thank you.</span></p>
<p></span></h3>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><span style="line-height: 23px;"><a style="text-decoration: none; color: #265e15; border-bottom-color: #996633; border-bottom-width: 1px; border-bottom-style: dashed; padding: 0px; margin: 0px;" href="http://nepo.com.br/2010/01/11/category/neposts-in-english/">More Neposts in English.</a></span></p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><a style="text-decoration: none; color: #265e15; border-bottom-color: #996633; border-bottom-width: 1px; border-bottom-style: dashed; padding: 0px; margin: 0px;" href="http://twitter.com/Nepo_in_english">Twitter in English. Follow me.</a></p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><a style="text-decoration: none; color: #265e15; border-bottom-color: #996633; border-bottom-width: 1px; border-bottom-style: dashed; padding: 0px; margin: 0px;" href="http://twitter.com/cnepomuceno">Twitter in Portuguese. Follow me.</a></p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><em>Translated by <a style="text-decoration: none; color: #265e15; border-bottom-color: #996633; border-bottom-width: 1px; border-bottom-style: dashed; padding: 0px; margin: 0px;" rel="#someid3" href="http://hps.infolink.com.br/jones/e-frame.htm">Jones de Freitas.</a></em><em> Edited by Phil Stuart Cournoyer.</em></p>
<p style="margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; line-height: 1.8em; padding: 0px;"><em> </em><em>(<a href="http://nepo.com.br/2010/01/13/a-internet-e-uma-midia-de-oxigenacao-social-parte-ii/">This article in Portuguese.</a>)</em></p>
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		<title>Capitalism 2.0: revising the profit ethic</title>
		<link>http://nepo.com.br/2010/01/11/capitalism-2-0-revising-the-profit-ethic/</link>
		<comments>http://nepo.com.br/2010/01/11/capitalism-2-0-revising-the-profit-ethic/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 11:07:22 +0000</pubDate>
		<dc:creator>Carlos Nepomuceno</dc:creator>
				<category><![CDATA[Nepôsts in English!]]></category>

		<guid isPermaLink="false">http://nepo.com.br/?p=10471</guid>
		<description><![CDATA[
Companies should respond to online attacks with the truth - Barry Libert and Rick Faulk – from my phrase collection in Portuguese



As we know them today, companies are the result of a long process initiated with the Industrial Revolution, after the arrival of the printed book, which created an environment for information exchange highly favorable [...]]]></description>
			<content:encoded><![CDATA[<div class="bzbutton" style="float:right;margin-left:10px;float:right;margin-left:10px;"><a href="http://buzzvolume.com/compartilhar?url=http%3A%2F%2Fnepo.com.br%2F2010%2F01%2F11%2Fcapitalism-2-0-revising-the-profit-ethic%2F"><img src="http://buzzvolume.com/button.png?url=http%3A%2F%2Fnepo.com.br%2F2010%2F01%2F11%2Fcapitalism-2-0-revising-the-profit-ethic%2F" /></a></div><blockquote>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><em><span style="font-size: small;">Companies s</span></em></span><span style="font-family: 'Times New Roman';"><em><span style="font-size: small;">hould respond</span></em></span><span style="font-family: 'Times New Roman';"><em><span style="font-size: small;"> to</span></em></span><span style="font-family: 'Times New Roman';"><em><span style="font-size: small;"> online attacks with the truth</span></em></span> <span style="font-family: 'Times New Roman';"><span style="font-size: small;">- </span></span><span style="font-family: 'Times New Roman';"><strong><span style="font-size: small;">Barry Libert and</span></strong></span><span style="font-family: 'Times New Roman';"><strong><span style="font-size: small;"> Rick Faulk </span></strong></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">–</span></span> <a href="../frases/"><span style="color: #0000ff; font-family: 'Times New Roman';"><span style="text-decoration: underline;"><span style="font-size: small;">from my phrase collection in Portuguese</span></span></span></a></p>
</blockquote>
<p style="margin: 5pt 0pt;"><img class="alignnone" src="http://www.radarsindical.com.br/blogdoneto/wp-content/uploads/2009/07/comendo_dinheiro.jpg" alt="" width="320" height="320" /></p>
<p style="margin: 5pt 0pt;">
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">As we know them today, </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">companies </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">are the result of a long process initiated with the Industrial Revolution, after the arrival of the printed book, which created an environment for information exchange highly favorable to centralized powers.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">Basically</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">, companies</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;"> emerged and developed to offer products and services to help us in solving social problems</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">We all need to dress, eat, drink, and entertain ourselves</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">….</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">And </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">corporations </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">are here to respond to these demands</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">Something is offered to the market and a given remuneration is obtained for the service/product</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">Thus, the logic of profit was established as a need to stimulate someone to provide society with solutions for the problems. A stimulus to solve problems and </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">get everybody happy with the relationships cost/benefit, client/supplier</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">So, it should be clearly stated</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">:</span></span></p>
<p style="margin: 5pt 0pt 5pt 35.4pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">Companies originally </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">arrived </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">to solve society’s problems</span></span> <span style="font-family: 'Times New Roman';"><span style="font-size: small;">and, </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">THEREAFTER</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">, to be remunerated for this, to</span></span> <span style="font-family: 'Times New Roman';"><span style="font-size: small;">generate</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;"> profit</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">With capitalist advances, after the French Revolution, company owners began to strongly influence the central power. They also felt free to make profit into the heart, the driving force of the process, pushing problem solving into the background</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">Stimulating a market law in which the client would have several choices and the strongest would prevail</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">A g</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">ood company is a profitable company!</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">Solving society’s problems becomes secondary, or at least just necessary to continue having profits – in a dialectical relationship</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;"><img class="alignnone" src="http://2.bp.blogspot.com/_lrnOPi0WA-A/SYhkzkoFPZI/AAAAAAAAAVQ/RD_C306zBxo/s400/desemprego_e_lucro_do_bradesco.jpg" alt="" width="400" height="309" /><br />
</span></span>
</p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">Anyway, this approach managed to keep consumers content, in a framework of</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;"> only partially available</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;"> information</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">In fact</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">, </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">consumer satisfaction was based on little information and no participation</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">Often,</span></span> <span style="font-family: 'Times New Roman';"><span style="font-size: small;">the </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">marketing and advertizing used were based on disinformation and manipulation to hide the fact that the final objective was not the shareholder but a consumer deceived by illusions</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">Despite going against common sense, this was maintained as the basic motto of capitalism</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><em><span style="font-size: small;">Clients are always right, after the shareholders, of course!</span></em></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">On one side, companies with their greedy shareholders and their public authorities to ensure a certain degree of control, reinforced by the media. On the other, the passive and manipulated consumer</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">The popular singer who drinks X </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">but advertises</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;"> Y.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">All this was grounded in an information environment controlled to give the illusion that the consumer was king, while in truth the shareholder was the majesty.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">Smoke, smoke, smoke</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;"><img class="alignnone" src="http://www.freewebs.com/cabare6/rosto_na_fumaca.jpg" alt="" width="283" height="405" /><br />
</span></span>
</p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">Moreover</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">: </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">the product arrived ready for consumption at the baby’s table</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><em><span style="font-size: small;">Look at the plane…open the</span></em></span><span style="font-family: 'Times New Roman';"><em><span style="font-size: small;"> mouth</span></em></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">Now, things have changed</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">The logic of</span></span> <span style="font-family: 'Times New Roman';"><span style="font-size: small;">putting profit first, and ahead of problem solving </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">will be revised because </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">the new information technology changes the environment </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">for sharing of ideas, in which control is no longer the same</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">There is no longer the vital silence among consumers to support the previous ethic.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">There are dissenting voices that can be recovered through</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;"> Google.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">And now, what</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">?</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">As in a magic trick, the environment controlled by the media in which corporations had total control over what circulated, as they sponsored the advertisements that supported their functioning, was ruptured.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">Of course, there </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">have always been</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;"> some small </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">gaps, but nothing that couldn’t be fixed by a talk between the company president and the newspaper owner in moments of crisis</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;"><img class="alignnone" src="http://www.robsonpiresxerife.com/blog/wp-content/uploads/2008/11/cachorros-materia-sobre-a-presidencia.jpg" alt="" width="490" height="364" /><br />
</span></span>
</p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">As there was no space to clarify positions that privileged profits to the detriment of</span></span> <span style="font-family: 'Times New Roman';"><span style="font-size: small;">problem solving</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">, the space for manipulations was quite big</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">On television, the company talks about your bank, your real estate company, your home appliance manufacturer, but behind the scene there were a thousand maneuvers so what you bought </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">had a Trojan horse: first the profit, then you</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">This was the lie maintained by a system based on the information control of the <strong>Media </strong>Ages</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">Today, with information sharing between consumers, via electronic networks, the space for this kind of manipulation is increasingly narrower</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">It might change the face of the very concept of capitalism</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">It will be increasingly easier for consumers – and this includes citizens in the face of the state – to monitor and find out how much </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">a</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;"> company/government is focused on the problem</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">s</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;"> of the consumer/citizen or on the </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">shareholders/government friends</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><strong><span style="font-size: small;">In addition</span></strong></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">:</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;"><img class="alignnone" src="http://www.iar.unicamp.br/alunos/poesiavisual/gomes_monarquia.jpg" alt="" width="400" height="532" /><br />
</span></span>
</p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">Now, even the problem to be resolved at the market end, which justifies the product and the service, is rapidly changing</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">!!!</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">Thus, a partnership with the consumer for cooperative production becomes necessary to develop products</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">This leads the company to bring the former manipulated consumer into its decision-making process, at </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">higher and higher</span></span> <span style="font-family: 'Times New Roman';"><span style="font-size: small;">levels</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">. Hence, c</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">onsumers acquire</span></span> <span style="font-family: 'Times New Roman';"><span style="font-size: small;">a</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;"> status formerly reserved only to shareholders.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">This has been taking place slowly, but it’s a strong trend</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">Consumers want to see their problems solved and they accept the profit, provided there is a logic that protects their interests.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">The space for the Trojan horse is much narrower</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">!!!</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">This process is not imposed but it advances through convincing</span></span> <span style="font-family: 'Times New Roman';"><span style="font-size: small;">people. T</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">his changes the basic DNA of the </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">profit versus problem concept.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">It is increasin</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">gly </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">disseminated the idea that</span></span> <span style="font-family: 'Times New Roman';"><span style="font-size: small;">c</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">reating partnership networks with suppliers, employees and consumers is key for accelerating innovation</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">However, those networks can’t be based on manipulation, but on a commitment from all to solve the problem at the origin</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;"> which, by the way, is now increasingly mutant.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">Of course, it is expected that someone delivering a service be remunerated</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">,</span></span> <span style="font-family: 'Times New Roman';"><span style="font-size: small;">but not </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">for placing</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;"> profit before </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">problem solution activities</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">This is the deepest change capitalism will undergo in this information environment we are now entering</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">To create social networks is to revise old concepts</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">That means again placing</span></span> <span style="font-family: 'Times New Roman';"><span style="font-size: small;">consumers and their problems</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;"> i</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">n</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">to </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">the foreground</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">,</span></span> <span style="font-family: 'Times New Roman';"><span style="font-size: small;">and shareholders in</span></span> <span style="font-family: 'Times New Roman';"><span style="font-size: small;">second p</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">lace</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">, because if consumers migrate to the competitor, who is going to adopt the same network, its shareholders will be the ones to benefit.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">It’s an environment that revises everything</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">So,</span></span> <span style="font-family: 'Times New Roman';"><span style="font-size: small;">take </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">note</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">:</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;"><img class="alignnone" src="http://crescercomsaude.files.wordpress.com/2009/03/consumidor1.jpg" alt="" width="400" height="342" /><br />
</span></span>
</p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><em><span style="font-size: small;">The creation of social netwo</span></em></span><span style="font-family: 'Times New Roman';"><em><span style="font-size: small;">rks involving consumers – a disc</span></em></span><span style="font-family: 'Times New Roman';"><em><span style="font-size: small;">ourse now prevailing in the market – presupposes</span></em></span> <span style="font-family: 'Times New Roman';"><em><span style="font-size: small;">revision </span></em></span><span style="font-family: 'Times New Roman';"><em><span style="font-size: small;">of </span></em></span><span style="font-family: 'Times New Roman';"><em><span style="font-size: small;">the concept of profit versus problem</span></em></span><span style="font-family: 'Times New Roman';"><em><span style="font-size: small;"> solving</span></em></span><span style="font-family: 'Times New Roman';"><em><span style="font-size: small;">.</span></em></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">How many are actually ready for this new stage</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">?</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">A new ethic is being established in which the consumer’s problem</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;"> is above everything, as there is an effort to ensure not only loyalty, but his/her involvement in thinking through together the solution</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">This alliance can’t be based on the past ethic</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;"><img class="alignnone" src="http://3.bp.blogspot.com/_OnpP93nwbcY/SfYrKwCbpQI/AAAAAAAAAcA/snhud-ZdyG8/s400/knielen_bij_kruis_2.jpg" alt="" width="400" height="300" /><br />
</span></span>
</p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">Shareholders should be the first to awaken to this, as profits will go to those who first understand the new ethic</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">N</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">o, it’s not the Internet that is changing capitalism</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">The Internet only brought along a new technology that enabled a new environment for sharing and articulating human actions at a distance</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;"> In this environment corporate kings and popes no longer can demand that everybody pray in Latin or kneel on maize grains in he same way.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">Today, the faithful is no longer the same</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">They share amongst themselves on a global scale</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">And</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">, they </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">are much quicker at catching </span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">lying</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;"> priest</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">s</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">They want another church to consume, in which they will be proactive participants</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">.</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;"> Above all, they need to believe the priests are on their side, keeping within reach their powerful weapons to find out when they lie.</span></span></p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;">What do you say</span></span><span style="font-family: 'Times New Roman';"><span style="font-size: small;">?</span></span></p>
<p><a href="../category/neposts-in-english/">More Neposts in English.</a></p>
<p><a href="http://twitter.com/Nepo_in_english">Twitter in English. Follow me.</a></p>
<p><a href="http://twitter.com/cnepomuceno">Twitter in Portuguese. Follow me.</a></p>
<p><em>Translated by <a rel="#someid3" href="http://hps.infolink.com.br/jones/e-frame.htm">Jones de Freitas.</a></em><em> Edited by Phil Stuart Cournoyer.</em></p>
<p><em> </em><em>(This article in Portuguese.)</em></p>
<p>http://nepo.com.br/2009/12/01/capitalismo-2-0-a-revisao-da-etica-do-lucro/</p>
<p style="margin: 5pt 0pt;"><span style="font-family: 'Times New Roman';"><span style="font-size: small;"><br />
</span></span></p>
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		<title>Five needed truths about the Internet</title>
		<link>http://nepo.com.br/2009/11/23/five-needed-truths-about-the-internet/</link>
		<comments>http://nepo.com.br/2009/11/23/five-needed-truths-about-the-internet/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 18:35:23 +0000</pubDate>
		<dc:creator>Carlos Nepomuceno</dc:creator>
				<category><![CDATA[Nepôsts in English!]]></category>

		<guid isPermaLink="false">http://nepo.com.br/?p=9733</guid>
		<description><![CDATA[
We shouldn’t have illusions – the Internet didn’t come to save the world. José Saramago, from my phrase collection in Portuguese.


(Well, I’ll continue to talk a bit more about ideas going through my mind after the RioInfo debate.)
Here are some theoretical premises for reflection on the role of the Internet in the world.

1- We always [...]]]></description>
			<content:encoded><![CDATA[<div class="bzbutton" style="float:right;margin-left:10px;float:right;margin-left:10px;"><a href="http://buzzvolume.com/compartilhar?url=http%3A%2F%2Fnepo.com.br%2F2009%2F11%2F23%2Ffive-needed-truths-about-the-internet%2F"><img src="http://buzzvolume.com/button.png?url=http%3A%2F%2Fnepo.com.br%2F2009%2F11%2F23%2Ffive-needed-truths-about-the-internet%2F" /></a></div><blockquote>
<h2><span style="font-weight:normal;font-size:13px;"><em>We shouldn’t have illusions –</em> <em>the Internet didn’t come to save the world</em>. <strong>José Saramago</strong>, <a href="http://nepo.com.br/frases/">from my phrase collection in Portuguese.</a></span></h2>
</blockquote>
<p><span style="font-weight:normal;font-size:13px;"><img class="alignnone" src="http://nem1e99.files.wordpress.com/2009/04/internet1.jpg?w=567&amp;h=513" alt="" width="567" height="512" /></span></p>
<p><em>(Well, I’ll continue to talk a bit more about ideas going through my mind after the RioInfo </em><a href="http://nepo.com.br/2009/09/14/humanidade-2-0-isso-e-possivel/"><em>debate</em></a><em>.)</em></p>
<p>Here are some theoretical premises for reflection on the role of the Internet in the world.</p>
<ul>
<li><strong>1</strong>- We always lived with knowledge networks.      We had the speech network, the print network (industrial      book), audio network (radio), and image network (television). The Internet is an evolution of those previous ones,      even more horizontal, fast, and      with more alternatives. It’s the most complex network so far created.</li>
</ul>
<ul>
<li><strong>2</strong>- Networks are      core elements in our survival and their topology defines social power structures (<a href="http://annenberg.usc.edu/Faculty/Communication/~/media/Faculty/Facpdfs/Informationalism%20pdf.ashx"><em>Castells’s recently released book      talks a lot about this. </em></a>) The topology is changed. Management of institutions is changed in      the middle and long term, from a more hierarchical network model to a more      decentralized one – which I even refer to as a new approach      to the issue: <strong><a href="http://nepo.com.br/2009/09/09/empresa-2-0-gestao-por-redes/">Management by network (in Portuguese).</a></strong></li>
</ul>
<p><img class="alignnone" src="http://3.bp.blogspot.com/_mlagNILaT-I/Rwk-MBijcRI/AAAAAAAAALk/EkTDfVyjbFs/s400/v%C3%A1rios+p%C3%A9s+juntos.jpg" alt="" width="400" height="274" /></p>
<ul>
<li><strong>3</strong>- This phenomenon, although apparently      spontaneous, natural, and charming,      is indeed systemic. It’s not the first time      networks have changed topology, and it won’t be the last. In my opinion,      this happens every time the number      of inhabitants and their informational demand exceed the current network      capacity to enable the timely exchange of ideas. The more numerous we are, more demands we will have and more complex      channels will be needed to generate innovation and new products. For this,      the network needs to be more horizontal,      gradually eliminating intermediaries, in order to open new exchange points      and reduce the pressure of informational demands.</li>
</ul>
<ul>
<li><strong>4</strong>- Thus, topological changes in the network      don’t alter human patterns in the relations with other human beings;      cognitions change, but not the way of relating to ourselves. If we put all      our bets on social revolution,      based on technology, we will have renewed power structures, with new      injustices in the place of old ones. Is it worth fighting for those new      structures? Of course, it is, but knowing their limitations if we think in      broader terms. We will end up with a new king (Google and its allied      powers in this case – <a href="http://news.bbc.co.uk/2/hi/technology/4645596.stm">see China</a>) sitting on the same throne –      with our new old problems.</li>
</ul>
<p><img class="alignnone" src="http://www.redeeduca.com.br/editor/assets/rei.jpg" alt="" width="519" height="739" /></p>
<ul>
<li><strong>5</strong>- Social      networks are the talk of the town      lately. However, they are not the      first example of worldwide horizontal      collaboration. The social network      of writings, of the printed book, starting in 1500      enabled us to &#8220;invent&#8221; the universities, among other things. It also      had its links, the sum      total of experiences, a great paper      Facebook,      which changed the world first with ideas and later with products.</li>
</ul>
<p><em> </em></p>
<p>See what Burke had to say about the industrial book, which <a href="http://pt.wikipedia.org/wiki/Marshall_McLuhan">MacLuhan</a> considered to be the first mass media, as all others that followed it:</p>
<blockquote><p><em>As many as three or four million copies of almanacs were printed in seventeenth-century England, as well as in Venice, with almost two million copies, through the work of 500 publishers, this resulted in general in the production of over 16,000 titles with 18 million copies in Europe. As proof of this “explosion,” it should be noted that approximately 400 universities had been founded only in Italy around 1600, and they were spread all over Europe, from Portugal to Poland (retranslated from </em><a href="http://www.estantevirtual.com.br/mod_perl/busca.cgi?pchave=Uma+hist%F3ria+social+do+Conhecimento&amp;tipo=simples&amp;estante=%28todas+estantes%29&amp;alvo=autor+ou+titulo"><em>Uma história social do Conhecimento</em></a><em>/ </em><a href="http://www.amazon.com/Social-History-Knowledge-Gutenberg-Diderot/dp/0745624855">A Social History of Knowledge</a><em>, Rio de Janeiro: Jorge Zahar Ed., 2003.)</em></p></blockquote>
<p><em>(Prior to the Internet, there was nothing more collaborative than academic work.)</em></p>
<p>Do not believe that collaboration is a novelty.</p>
<p>It’s only one more necessary motion, as in the past, to advance as a species. (<em>Don’t fool yourselves!</em>). Thus, collaboration on the Internet (as in the universities) has not and will not lead us to another civilization.</p>
<p>It’s more a process of change, out of necessity, not generosity, within a new support system – the network of our time.</p>
<p><img class="alignnone" src="http://www.tuxresources.org/blog/wp-content/uploads/2008/01/time-machine.jpg" alt="" width="400" height="400" /></p>
<p>Collaboration is – and will always be – used to solve survival problems of information and in no way can be viewed as a philosophical change of human condition, which requires a deeper and more general discussion of our nature. Unfortunately, the Internet, as the book prior to it, doesn’t bring answers to this.</p>
<p>People collaborate out of necessity!</p>
<p>So, it’s urgent to continue deepening the historical study of similar network ruptures in the past, or else we will never have the precise dimension of what we are currently going through, in what we should believe, and what changes will actually make a great difference for future generations. This includes a philosophical vision more geared to wisdom in broader terms than the reductionism of utilitarian knowledge, as we see today.</p>
<p><img class="alignnone" src="http://www.novavidacaxias.com.br/wp-content/uploads/2009/02/o-velho-e-o-novo-devocional.jpg" alt="" width="489" height="308" /></p>
<p>Otherwise, we will take an updated old for a completely new phenomenon.</p>
<p>And the new in this movement might get confused with something old.</p>
<p>That’s it for now!</p>
<p>Do you agree?</p>
<p><a href="http://nepo.com.br/category/neposts-in-english/">More Neposts in English.</a></p>
<p><a href="http://twitter.com/Nepo_in_english">Twitter in English. Follow me.</a></p>
<p><a href="http://twitter.com/cnepomuceno">Twitter in Portuguese. Follow me.</a></p>
<p><em>Translated by <a rel="#someid3" href="http://hps.infolink.com.br/jones/e-frame.htm">Jones de Freitas.</a></em><em> Edited by Phil Stuart Cournoyer.</em></p>
<p><em><a href="http://nepo.com.br/2009/09/16/5-verdades-necessarias-sobre-a-internet/"><em>(This article in Portuguese.)</em></a></em></p>
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		<title>The three stages of Intranet 2.0</title>
		<link>http://nepo.com.br/2009/10/01/the-three-stages-of-intranet-2-0-implementation/</link>
		<comments>http://nepo.com.br/2009/10/01/the-three-stages-of-intranet-2-0-implementation/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 13:53:02 +0000</pubDate>
		<dc:creator>Carlos Nepomuceno</dc:creator>
				<category><![CDATA[Nepôsts in English!]]></category>

		<guid isPermaLink="false">http://nepo.com.br/?p=8732</guid>
		<description><![CDATA[I understand projects 2.0 as looking at the ground without letting the sky out of sight – Rômulo Rocha, an employee who participated in the Wikishop to discuss the project 2.0 in Dataprev – from my phrase collection in Portuguese.
 
(This article in Portuguese.)
As I wrote in this blog, there are two collaborative trends underway [...]]]></description>
			<content:encoded><![CDATA[<div class="bzbutton" style="float:right;margin-left:10px;float:right;margin-left:10px;"><a href="http://buzzvolume.com/compartilhar?url=http%3A%2F%2Fnepo.com.br%2F2009%2F10%2F01%2Fthe-three-stages-of-intranet-2-0-implementation%2F"><img src="http://buzzvolume.com/button.png?url=http%3A%2F%2Fnepo.com.br%2F2009%2F10%2F01%2Fthe-three-stages-of-intranet-2-0-implementation%2F" /></a></div><blockquote><p><em>I understand projects 2.0 as looking at the ground without letting the sky out of sight </em><em>–</em><em> Rômulo Rocha, an employee who participated in the Wikishop to discuss the project 2.0 <a href="http://www.dataprev.gov.br/">in Dataprev</a></em><a href="http://www.dataprev.gov.br/"> </a>–<span style="text-decoration:underline;"> </span><a href="http://nepo.com.br/frases/"><span style="font-size:small;">from my phrase collection in Portuguese.</span></a></p></blockquote>
<p><span style="text-decoration:underline;"> </span></p>
<div class="wp-caption alignnone" style="width: 610px"><img src="http://cafecomgelo.files.wordpress.com/2007/05/ponte_china_1.jpg?w=600&amp;h=400" alt="" width="600" height="400" /><p class="wp-caption-text">Building the corporate bridge, from 1.0 to 2.0.</p></div>
<p><a href="http://nepo.com.br/2009/08/07/as-tres-fases-de-implantacao-das-intranets-2-0/"><em>(This article in Portuguese.)</em></a></p>
<p><span style="text-decoration:underline;">As I wrote in this blog</span>, there are two collaborative trends underway in current society:</p>
<ul>
<li><strong>Technological</strong> – the maturity of a technology (Internet) which allows collaboration at a distance (many to many), through tools 2.0, after centuries of unidirectional tools also used also at a distance.</li>
</ul>
<ul>
<li><strong>Ideological</strong> – the practice of collaborative group work, which has emerged since the caves, and doesn’t rely on technology. Collaborative work may or may not utilize tools to expand the limits of a given physical space. The use of collaborative technologies doesn’t necessarily lead to voluntary collaboration, but it opens up a broad array of involuntary actions which paves the way for voluntary ones, as we will see later on.</li>
</ul>
<p><img class="alignnone" src="http://www.observatoriodoalgarve.com/cna/Images%5Cconstru%C3%A7%C3%A3o%202.jpg" alt="" width="468" height="296" /></p>
<p>It is also necessary to understand that in implementing 2.0 technologies we can achieve two types of collaboration:</p>
<ul>
<li><strong>Involuntary collaboration </strong><strong>–</strong><strong> </strong>clicks, actions such as online purchases and download of software are acts you perform out of need or purpose. Without your knowledge, they help the system to record your actions and draw up a personal profile as well as a group profile. This is a novelty in the networked digital world, as everything we do leaves a digital track. This was not possible in the Middle Ages or in the time of books, newspapers, radio, and television. In this type of collaboration, based on the use of suitable tools, you do not spend any of your time to collaborate with the whole network. It’s a natural outcome, it’s part of the action itself, of the process.</li>
</ul>
<ul>
<li><strong>Voluntary collaboration </strong><strong>–</strong> actions in which you deliberately express an opinion, commentary, rating, evaluation, or blogging, <em>wikiing</em>, tagging, answering online surveys and polls. In all these actions, the collaboration basically relies on your will, voluntary action and motivation. You need to dedicate some time to make it happen.</li>
</ul>
<p>This conceptual perception of the process will help us to think through projects 2.0 for corporate intranets.</p>
<p>Thus, there are three different stages during the implementation of intranets 2.0 – which may or may not develop in parallel.</p>
<p>Let’s see.</p>
<ul>
<li><strong>Stage 1 </strong>– changing the way we think about work. It’s basically a cognitive shift to accept the introduction of involuntary collaborative tools into the current process, with a new form of control over data and work files. This change no longer entails saving the results of my work on my hard disk, at my department, or in a restricted area, and touches the following ingrained feelings of the generation currently in the job market: fear of losing power, shame of exposure, narrow departmental corporatism, among others.</li>
</ul>
<ul>
<li><strong>Stage 2-</strong> beginning to work in a different form, through the gradual implementation of 2.0 tools, which enable users to derive benefits from <strong>involuntary collaboration</strong>, originating in the collaborative internet, directly through day-to-day work , through publication in open areas, and overcoming the idea that such projects will require people to work harder. This won’t happen, as we saw earlier that involuntary collaboration is automatic. What does change is the routine for saving data. Before they were closed and now they are open to general access. This allows data to be complemented by the person accessing them (comments, notes, tags, etc.), combined with searches, relevance by number of clicks (as Google does), etc. will make activities less repetitive. Knowing what others did, I’ll do better in less time, building on the work already done and increasingly eliminating the current <em>involuntary collective stupidity</em> by replacing it with <em>involuntary collective intelligence</em>.</li>
</ul>
<p><img class="alignnone" src="http://queerasus.files.wordpress.com/2007/11/fases-da-lua02.jpg?w=408&amp;h=268" alt="" width="408" height="268" /></p>
<ul>
<li><strong>Stage 3 </strong>– achieving full collaboration, <strong>both voluntary and involuntary</strong>, through the collaboration of all, with a change in approach. Over time, it is expected that the new practices of involuntary collaboration will lead to less repetitive tasks. It is also expected that with involuntary collaboration time spent on searches will be reduced, allowing more time to enhance routines, improve ways of doing things, with more effort dedicated to innovation and less to repetition and duplication. Based on this, there is a stimulus to commenting, tagging, blogging, discussing, enhancing. This process will be facilitated if companies start to value and promote employees who voluntarily collaborate with the whole enterprise. This attitude begins to be stimulated and recognized as an important element by the community. Monitoring the data is necessary to execute this activity. Usually, corporations resisting these changes fear loss of control, and have doubts about how to differentiate initiative from indiscipline. These are current issues in companies that want innovation and agility, increasingly decentralizing power.</li>
</ul>
<p>These three stages summarize the goal of projects 2.0. Companies abroad are following this route. See the<span style="text-decoration:underline;"> <a href="http://www.useit.com/alertbox/social-intranet-features.html">work by Jakob Nielsen</a></span>, with comments <span style="text-decoration:underline;">in <a href="http://www.comunicar.pro.br/2009/08/04/nielsen-e-as-intranets-2-0/">Portuguese</a></span> and<a href="http://migre.me/4Jdl"> <span style="text-decoration:underline;">Spanish</span></a>.</p>
<p><img class="alignnone" src="http://h2.vibeflog.com/2007/11/04/14/21785633.jpg" alt="" width="480" height="384" /></p>
<p>In the projects I’m involved with in this area I could perceive that the first thing people resist is accepting that the implementation of projects 2.0 will change the current way of working.</p>
<p>In other words, they want to implement collaboration in digital networks without changing the current corporation.</p>
<p>This is a myth!</p>
<p>This would be a burden on people, who would have to work more, and after hours!</p>
<p>In this case, something is out of focus!</p>
<div class="wp-caption alignnone" style="width: 210px"><img src="http://images.feaznar.multiply.com/image/1/photos/upload/300x300/Rm1MCAoKCsAAAFdqc1w1/Tem%20dia%20que%20a%20gente%20se%20sente%20assim,%20no%20fundo,%20fora%20de%20foco.JPG?et=jrC%2CsNsBPOjsj%2B3AyPYqYA" alt="" width="200" height="280" /><p class="wp-caption-text">Careful with the focus!</p></div>
<p>What is done, right off the bat, is to change the form of work to avoid repetition, by modifying the repository of digital data, resulting from the intellectual effort of each employee/collaborator.</p>
<p>Thus, we will have a repository 2.0 – antiredundancy and antirepetition, participatory and automatically saved.</p>
<p>For lack of precise information about what is coming next because it’s new, people are quite resistant to change, trying to introduce activities that won’t modify work operations. This is an escape to keep the company unchanged, without collaborative tools, creating fake actions, fantasies, to avoid the process of change.</p>
<p>If the company directors are not firm in their purpose, forget it!</p>
<p>Someone well respected in the company has to buy into the idea and sell it to the group!</p>
<p>It’s very easy to emphatically defend the view that collaboration and work are two different things.</p>
<p>This must be denounced and fought against during the implementation of projects 2.0, as there is a tendency to remain as 1.5 companies – with some concepts or even one with a few 2.0 tools, but with an old attitude towards work.</p>
<div class="wp-caption alignnone" style="width: 435px"><img src="http://i14.photobucket.com/albums/a318/Peopleware/imagem_dolares_falsos_small.jpg" alt="" width="425" height="359" /><p class="wp-caption-text"> Beware of fake projects 2.0!</p></div>
<p>We are talking about changing the way of doing work (from keeping data in closed areas to placing them in open ones). Ultimately, it’s a shift in corporate management, from a model of vertical information (from top down) to a more loose and horizontal model (from bottom up), new forms of control based on the web experience.</p>
<p>Thus, it’s not anarchy, but a new kind of operational management, more consistent with current market speed, extracting all the good things the internet has brought us, generating in the end more innovation and value.</p>
<p><em>(Everything will be easier to accept when your competitor starts to implement this idea. The problem is that by then you will be lagging behind!)</em></p>
<p><em> </em></p>
<p>Projects 2.0 are a frontal attack to the our present-day neurosis of viewing work and collaboration as antagonistic terms.</p>
<p>Thus, I suggest that we all go to the blackboard every morning and write down:</p>
<p><img class="alignnone" src="http://i163.photobucket.com/albums/t283/capitaococada/quadro-negro01.png" alt="" width="400" height="221" /></p>
<ul>
<li><em>There is no difference between collaborating and working!</em></li>
<li><em>There is no difference between collaborating and working!</em></li>
<li><em>There is no difference between collaborating and working!</em></li>
<li><em>There is no difference between collaborating and working!</em></li>
</ul>
<p>It’s necessary to rethink, redefine, and review the term <em>co-llaboration</em> (work together).</p>
<p>Write on the blackboard:</p>
<ul>
<li>There is no difference between collaborating and working!</li>
<li>There is no difference between collaborating and working!</li>
<li>There is no difference between collaborating and working!</li>
<li>There is no difference between collaborating and working!</li>
</ul>
<p>Thus, step one is to view in a different way the act of working itself.</p>
<p>Today, we work alone</p>
<p>In sum, let’s put it in other words to avoid any doubts.</p>
<p>We are paid to produce cognitive data and the result of this work is not available to the organization as a whole. Even when it’s available, it doesn’t allow people accessing those data to collaborate in an involuntary fashion, through 2.0 collaborative tools, by just clicking and adding relevance.</p>
<p>Or else in a voluntary way, making comments and rating so each result of the actual work becomes more relevant, innovating, and accurate.</p>
<p>Only this would prevent throwing money (resulting from intellectual capital) out the window!</p>
<p><img class="alignnone" src="http://blogols.com.br/wp-content/uploads/2008/07/blogols-janela-transferencia-renato-augusto-flamengo-lei-pele-thumb.jpg" alt="" width="472" height="361" /></p>
<p>Finally, introducing collaborative tools into the work process changes where we save our work, without in any way increasing the time spent doing it.</p>
<p>As Sara, from Dataprev, put it:</p>
<p><em>“</em><em>It can</em><em>’</em><em>t create a problem; it must be a solution!</em><em>”</em></p>
<p>Working and saving the results in public corporate spaces doesn’t imply more work, but just a different way of storing our work, without increasing the time spent in the operation.</p>
<p>Write on the blackboard:</p>
<p><img class="alignnone" src="http://i163.photobucket.com/albums/t283/capitaococada/quadro-negro01.png" alt="" width="400" height="221" /></p>
<p>If a project 2.0 increases people’s workload, it’s got the wrong focus!<br />
If a project 2.0 increases people’s workload, it’s got the wrong focus!<br />
If a project 2.0 increases people’s workload, it’s got the wrong focus!<br />
If a project 2.0 increases people’s workload, it’s got the wrong focus!</p>
<p><img class="alignnone" src="http://images.feaznar.multiply.com/image/1/photos/upload/300x300/Rm1MCAoKCsAAAFdqc1w1/Tem%20dia%20que%20a%20gente%20se%20sente%20assim,%20no%20fundo,%20fora%20de%20foco.JPG?et=jrC%2CsNsBPOjsj%2B3AyPYqYA" alt="" width="200" height="280" /></p>
<p>It’s a model similar to the one that has been used in sites distributing and selling software for years. See the figure below:</p>
<div class="wp-caption alignnone" style="width: 509px"><img src="http://cnepomuceno.files.wordpress.com/2009/08/tabela.jpg?w=499&amp;h=355" alt="" width="499" height="354" /><p class="wp-caption-text"> In a fast and efficient way, a simple and intelligent drop down menu can offer information on what type of data are useful, as each visitor aggregates value to the database.</p></div>
<p>Thus, instead of doing double work, the organization 2.0 will increasingly avoid repetitions.</p>
<p>The time spared with the elimination of repetitive work will be dedicated to innovation, readying people for the second stage: voluntary collaboration.</p>
<p>People will be more motivated and use their minds more creatively.</p>
<p>Will we make it?</p>
<p>What do you think?</p>
<p style="line-height:1.6em;margin:.7em 0;padding:0;"><span style="line-height:20px;margin:0;padding:0;"><a style="text-decoration:none;color:#265e15;border-bottom-color:#996633;border-bottom-width:1px;border-bottom-style:dashed;margin:0;padding:0;" href="http://nepo.com.br/category/neposts-in-english/">More Neposts in English.</a></span></p>
<p style="line-height:1.6em;margin:.7em 0;padding:0;"><span style="line-height:20px;margin:0;padding:0;"><a style="text-decoration:none;color:#265e15;border-bottom-color:#996633;border-bottom-width:1px;border-bottom-style:solid;margin:0;padding:0;" href="http://twitter.com/Nepo_in_english">Twitter in English. Follow me.</a></span></p>
<p style="line-height:1.6em;margin:.7em 0;padding:0;"><span style="line-height:20px;margin:0;padding:0;"><a style="text-decoration:none;color:#265e15;border-bottom-color:#996633;border-bottom-width:1px;border-bottom-style:dashed;margin:0;padding:0;" href="http://twitter.com/cnepomuceno">Twitter in Portuguese. Follow me.</a></span></p>
<p style="line-height:1.6em;margin:.7em 0;padding:0;"><em>Translated by <a style="text-decoration:none;color:#265e15;border-bottom-color:#996633;border-bottom-width:1px;border-bottom-style:dashed;margin:0;padding:0;" rel="#someid3" href="http://hps.infolink.com.br/jones/e-frame.htm">Jones de Freitas.</a></em><em> Edited by Phil Stuart Cournoyer.</em></p>
<p style="line-height:1.6em;margin:.7em 0;padding:0;"><em><a href="http://nepo.com.br/2009/08/07/as-tres-fases-de-implantacao-das-intranets-2-0/"><em>(This article in Portuguese.)</em></a></em></p>
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		<title>Human needs and complexities of knowledge environments</title>
		<link>http://nepo.com.br/2009/08/11/human-needs-and-complexities-of-knowledge-environments/</link>
		<comments>http://nepo.com.br/2009/08/11/human-needs-and-complexities-of-knowledge-environments/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 09:26:23 +0000</pubDate>
		<dc:creator>Carlos Nepomuceno</dc:creator>
				<category><![CDATA[Nepôsts in English!]]></category>

		<guid isPermaLink="false">http://nepo.com.br/?p=6948</guid>
		<description><![CDATA[According to Google Scholar, “Motivation and Personality,” by AH Maslow, 1970, Harper &#38; Row, is a book often quoted by researchers working in many areas.
The author created a simple pyramid to describe human needs.
A good translation and definition of this pyramid can be found in the paper “FATORES MOTIVACIONAIS DA COMUNIDADE CIENTÍFICA PARA PUBLICAÇÃO E [...]]]></description>
			<content:encoded><![CDATA[<div class="bzbutton" style="float:right;margin-left:10px;float:right;margin-left:10px;"><a href="http://buzzvolume.com/compartilhar?url=http%3A%2F%2Fnepo.com.br%2F2009%2F08%2F11%2Fhuman-needs-and-complexities-of-knowledge-environments%2F"><img src="http://buzzvolume.com/button.png?url=http%3A%2F%2Fnepo.com.br%2F2009%2F08%2F11%2Fhuman-needs-and-complexities-of-knowledge-environments%2F" /></a></div><p>According to Google Scholar, “Motivation and Personality,” by AH <strong>Maslow</strong>, 1970, Harper &amp; Row, is a book often quoted by researchers working in many areas.</p>
<p>The author created a simple pyramid to describe human needs.</p>
<p>A good translation and definition of this pyramid can be found in the paper “<em><span style="text-decoration:underline;">FATORES</span></em><em><span style="text-decoration:underline;"> MOTIVACIONAIS DA COMUNIDADE CIENTÍFICA PARA PUBLICAÇÃO E DIVULGAÇÃO DE SUA PRODUÇÃO EM …</span></em>” (Scientific community’s motivational factors for publishing and disseminating their production in scientific journals), by several authors, which I took the liberty to reproduce below:</p>
<p><img style="border:0 initial initial;" src="http://www.nhtsa.dot.gov/people/injury/ems/Instructor/instructor_ems/Maslow.gif" alt="" width="534" height="408" /></p>
<p>We should note that human needs, starting with survival, go on to well-being, recognition, and self-actualization. These latter needs require increasingly sophisticated knowledge environments to be fulfilled.</p>
<p>For example, to meet the needs at the pyramid base – the physiological needs – one has to know how to acquire food, clothing, and water. The person also needs to know where he or she will find shelter. Once this is settled, the following stages come into play.</p>
<p><img class="alignnone" src="http://racabrasil.uol.com.br/Edicoes/100/imagens/omar.12.jpg" alt="" width="439" height="470" /></p>
<p>Let’s imagine a catastrophe like hurricane Katrina, in which homeless people have gone through different stages, from searching for safe drinking water to finding the next meal, a place to sleep, until they began to think about how to restart their lives.</p>
<p>To make this possible, information has to be increasingly articulated to meet those needs, which are becoming more sophisticated with human evolution in society.</p>
<p>a) the number of people living on the planet, which in turn;</p>
<p>b) expands the amount of needs, which in turn;</p>
<p>c) require an increasingly sophisticated communication and information apparatus to meet those needs within the timeframe demanded by the situation.</p>
<p>Thus, there is an increase of the planet&#8217;s population and expansion of human needs. These can be quantified in products and services.</p>
<p>Thus, based on Maslow’s pyramid, it’s possible to establish a relation between the number of people on the planet and requirements for increasingly complex information and communication environments, i.e., knowledge environments.</p>
<p><strong>K</strong>= population</p>
<p><strong>Y</strong>=human needs</p>
<p><strong>Z</strong>= knowledge environment sophistication</p>
<p>The more people on the planet, the more demand for information. Therefore, knowledge systems must be more sophisticated.</p>
<p>In the formula:</p>
<p><strong>K x Y =Z</strong></p>
<p>From this perspective, for each stage of human history, knowledge environments became more sophisticated to meet the needs of an increased population.</p>
<p><img class="alignnone" src="http://img144.imageshack.us/img144/6369/tremlotado03sf4.jpg" alt="" width="540" height="277" /></p>
<p>So, knowledge is not a new factor, nor can we say we live in the first knowledge society. All we can assert is that we live in a knowledge society that heads toward a level of sophistication required by the current population on the planet.</p>
<p>So, a kind of theory of proportionality between human needs and the complexities of knowledge environments emerges.</p>
<p>This discussion is part of my doctoral dissertation.</p>
<p style="line-height:1.6em;margin:.7em 0;padding:0;"><span style="line-height:20px;margin:0;padding:0;"><a style="text-decoration:none;color:#265e15;border-bottom-color:#996633;border-bottom-width:1px;border-bottom-style:dashed;margin:0;padding:0;" href="http://nepo.com.br/category/neposts-in-english/">More Neposts in English.</a></span></p>
<p style="line-height:1.6em;margin:.7em 0;padding:0;"><span style="line-height:20px;margin:0;padding:0;"><a href="http://twitter.com/Nepo_in_english">Twitter in English. Follow me.</a></span></p>
<p style="line-height:1.6em;margin:.7em 0;padding:0;"><span style="line-height:20px;margin:0;padding:0;"><a href="http://twitter.com/cnepomuceno">Twitter in Portuguese. Follow me.</a></span></p>
<p style="line-height:1.6em;margin:.7em 0;padding:0;"><em>Translated by <a style="text-decoration:none;color:#265e15;border-bottom-color:#996633;border-bottom-width:1px;border-bottom-style:dashed;margin:0;padding:0;" rel="#someid3" href="http://hps.infolink.com.br/jones/e-frame.htm">Jones de Freitas.</a></em><em> Edited by Phil Stuart Cournoyer.</em></p>
<p style="line-height:1.6em;margin:.7em 0;padding:0;"><em>This post <a style="text-decoration:none;color:#265e15;border-bottom-color:#996633;border-bottom-width:1px;border-bottom-style:dashed;margin:0;padding:0;" href="http://nepo.com.br/2008/10/23/as-necessidades-humanas/">in Portuguese.</a></em></p>
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		<title>Exclusive interview: Pierre Lévy</title>
		<link>http://nepo.com.br/2009/07/21/exclusive-interview-pierre-levy/</link>
		<comments>http://nepo.com.br/2009/07/21/exclusive-interview-pierre-levy/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 08:37:09 +0000</pubDate>
		<dc:creator>Carlos Nepomuceno</dc:creator>
				<category><![CDATA[Entrevistas]]></category>
		<category><![CDATA[Nepôsts in English!]]></category>

		<guid isPermaLink="false">http://nepo.com.br/?p=6646</guid>
		<description><![CDATA[I’ve been exchanging Tweets with Pierre Lévy.

He mentioned that he would come to Brazil in August.
I asked him for an interview by e-mail, because I was curious about his current work.
Generously, he sent me his e-mail address and the interview was done.
Here is the result:
(A versão em português pode ser vista aqui.)
Nepô – You have [...]]]></description>
			<content:encoded><![CDATA[<div class="bzbutton" style="float:right;margin-left:10px;float:right;margin-left:10px;"><a href="http://buzzvolume.com/compartilhar?url=http%3A%2F%2Fnepo.com.br%2F2009%2F07%2F21%2Fexclusive-interview-pierre-levy%2F"><img src="http://buzzvolume.com/button.png?url=http%3A%2F%2Fnepo.com.br%2F2009%2F07%2F21%2Fexclusive-interview-pierre-levy%2F" /></a></div><p>I’ve been exchanging Tweets with Pierre Lévy.</p>
<p><img style="border:0 initial initial;" src="http://www.fronteirasdopensamento.com.br/user/image/mag-news/g1223934759_IMG_1526.jpg" alt="" width="375" height="562" /></p>
<p>He mentioned that he would come to Brazil in August.</p>
<p>I asked him for an interview by e-mail, because I was curious about his current work.</p>
<p>Generously, he sent me his e-mail address and the interview was done.</p>
<p>Here is the result:</p>
<p><em><a href="http://nepo.com.br/2009/07/21/exclusiva-entrevista-com-pierre-levy/">(</a></em><em><a href="http://nepo.com.br/2009/07/21/exclusiva-entrevista-com-pierre-levy/">A versão em português pode ser vista aqui.</a></em><em><a href="http://nepo.com.br/2009/07/21/exclusiva-entrevista-com-pierre-levy/">)</a></em></p>
<p><strong>Nepô – You have published many books in the past and achieved an important role worldwide as a philosopher focused on understanding technology issues. I’d like to know if you have been working on a new book these days? If yes, what is it about?</strong></p>
<p><strong>Lévy </strong>- F<em>or the last seven years, I have been working full time on the design of an artificial language, called IEML (</em><a href="http://www.ieml.org/"><em>www.ieml.org</em></a><em>) that has the expressive capacity of a natural language and the computability of a programming language. My first goal is to solve the semantic interoperability problem by using IEML as pivotal language for semantic tagging.</em></p>
<p><em> </em></p>
<p><em> My second goal is to solve the problem of the self-reference of online collective intelligence since it becomes possible to track the semantic content of the flows of information in cyberspace when the semantic metadata is in IEML. The IEML research program is complementary of the &#8220;semantic web&#8221; research program but goes far beyond and has much more ambitious objectives. There will be a book in one or two years but the language itself is more important than the book that will explain it.<br />
</em><br />
<strong> Nepô &#8211; Why don’t you have an active blog?</strong></p>
<p><strong> Lévy -</strong> <em>Because, as a philosopher, I&#8217;m not interested in investing my time and efforts into ephemeral texts. I enjoy reading blogs (or reading newspapers), but I don&#8217;t enjoy writing a blog (or writing for daily papers). I am more interested in deep and long meditations that explore unknown subjects about which nobody is speaking and that very few understand or are interested in. The result of these kind of meditations can be a book (of course the book can be in digital form) or another sustainable object (like IEML).<br />
</em><br />
<strong> Nepô &#8211; In one of your books, you wrote from a historical point of view about three cognitive ecologies: oral, written and digital. What kind of changes do you believe determine the rupture from one to another? Do you believe that there is some kind of rule in these ruptures? And, if you could predict, what will the next ecology be? And when?</strong></p>
<p><em><strong><span style="font-style:normal;"> Lévy </span></strong>- The technical basis of the media ecology of digital culture is already there. We are witnessing the very beginning of the new era. But we still have not invented the new concepts, institutions and, above all, the new*symbolic systems* that will fit the digital cognitive ecology. The design of IEML is an attempt to fill this gap. The rupture between cognitive ecologies is marked by a change in the mindset, in the workings of the collective cognition: this will happen very soon, maybe even in one generation.</em></p>
<p><strong> Nepô &#8211; You told me that you were coming to Brazil in August, I’d like to know what for?</strong></p>
<p><em><strong><span style="font-style:normal;">Lévy </span></strong>- In Porto Alegre: </em><a href="http://www.internetcorporativa.com.br/forum2009/Palestrante.php"><em>http://www.internetcorporativa.com.br/forum2009/Palestrante.php</em></a></p>
<p style="line-height:1.6em;margin:.7em 0;padding:0;"><span style="line-height:20px;margin:0;padding:0;"><a style="text-decoration:none;color:#265e15;border-bottom-color:#996633;border-bottom-width:1px;border-bottom-style:solid;margin:0;padding:0;" href="http://twitter.com/Nepo_in_english">Twitter in English. Follow me.</a></span></p>
<p style="line-height:1.6em;margin:.7em 0;padding:0;"><span style="line-height:20px;margin:0;padding:0;"><a style="text-decoration:none;color:#265e15;border-bottom-color:#996633;border-bottom-width:1px;border-bottom-style:dashed;margin:0;padding:0;" href="http://twitter.com/cnepomuceno">Twitter in Portuguese. Follow me.</a></span></p>
<p><em><a style="text-decoration:none;color:#265e15;border-bottom-color:#996633;border-bottom-width:1px;border-bottom-style:dashed;margin:0;padding:0;" href="http://nepo.com.br/category/neposts-in-english/">(More Neposts in English.)</a></em></p>
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		<title>Knowledge networks and human cycles</title>
		<link>http://nepo.com.br/2009/07/09/knowledge-networks-and-human-cycles/</link>
		<comments>http://nepo.com.br/2009/07/09/knowledge-networks-and-human-cycles/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 13:39:28 +0000</pubDate>
		<dc:creator>Carlos Nepomuceno</dc:creator>
				<category><![CDATA[Nepôsts in English!]]></category>

		<guid isPermaLink="false">http://nepo.com.br/?p=6471</guid>
		<description><![CDATA[We have always organized ourselves in networks.
We&#8217;ve always needed knowledge and information for our survival.
Thus, I don&#8217;t think it&#8217;s accurate to state that we are the first knowledge, information or networked society.
According to this view, humanity would not have a history.
A new society in which some things that hadn&#8217;t been seen before emerged from nothing, [...]]]></description>
			<content:encoded><![CDATA[<div class="bzbutton" style="float:right;margin-left:10px;float:right;margin-left:10px;"><a href="http://buzzvolume.com/compartilhar?url=http%3A%2F%2Fnepo.com.br%2F2009%2F07%2F09%2Fknowledge-networks-and-human-cycles%2F"><img src="http://buzzvolume.com/button.png?url=http%3A%2F%2Fnepo.com.br%2F2009%2F07%2F09%2Fknowledge-networks-and-human-cycles%2F" /></a></div><p>We have always organized ourselves in networks.</p>
<p>We&#8217;ve always needed knowledge and information for our survival.</p>
<p>Thus, I don&#8217;t think it&#8217;s accurate to state that we are the first knowledge, information or networked society.</p>
<p>According to this view, humanity would not have a history.</p>
<p>A new society in which some things that hadn&#8217;t been seen before emerged from nothing, as a half-ET giant!</p>
<p><em><span style="font-size:small;">Beware of some US technology authors because they don’t like world history…<br />
</span><br />
</em></p>
<p><em> </em></p>
<div class="wp-caption alignnone" style="width: 460px"><img title="Is the giant unknown?" src="http://blog.jaehcamisetas.com/up/j/ja/blog.jaehcamisetas.com/img/.resized_escultura_gigante.jpg" alt="" width="450" height="383" /><p class="wp-caption-text">Is the giant unknown?</p></div>
<p><em> </em></p>
<p>Based on this logic, we are experiencing those aberrations for the first time. In fact, all we are living through has a past.</p>
<div class="wp-caption alignnone" style="width: 372px"><img title="The Internet is not a flying saucer!" src="http://2.bp.blogspot.com/_tDZ-ZLBnyIY/SZhY6-tINRI/AAAAAAAAAXY/Bx4IqMAJwbk/s400/Crian%C3%A7a+disco+voador.jpg" alt="" width="362" height="400" /><p class="wp-caption-text">The Internet is not a flying saucer!</p></div>
<p><em> </em></p>
<p>The family is a network.</p>
<p><em> </em></p>
<p>The company is a network.</p>
<p><em> </em></p>
<p>Countries are networks.</p>
<p><em> </em></p>
<p>They are all articulated in a certain way.</p>
<p><em> </em></p>
<p>Thus, there are networks and networks.</p>
<p><em> </em></p>
<p>We can say that there is a broader and more general network – the knowledge network – in which there is a prevailing, ever-changing,  and increasingly sophisticated form of information circulation in society. Hence, creating different informational ecologies.</p>
<p><em> </em></p>
<p>In an arbitrary way, as other cleavages of the past are also possible, we can identify – <span style="text-decoration:underline;">inspired by Lévy</span> – three large knowledge networks in human history:</p>
<p><em> </em></p>
<ul>
<li>The<strong> oral network –</strong> based on speech – allowed networking between human beings in the same location, according to a one-to-one interactive model;</li>
</ul>
<ul>
<li>The<strong> written network</strong> – based on alphabets – made possible networking between humans, when the emitter was far from the receptor, according to an one-to-many interactive model;</li>
</ul>
<ul>
<li>An finally the <strong>digital</strong><strong> network </strong>which begins with the computer, allowing the digitalization of past records. The arrival of the Internet made  possible the interactive model of many-to-many at a distance.</li>
</ul>
<p>These long cycles enabled advances in society and made up informational environments that supported the neck-breaking population growth, enabling the needed exchange of ideas.</p>
<p><img class="alignnone" src="http://4.bp.blogspot.com/_rtJUviKCr5s/R5Y4NI6jasI/AAAAAAAAAFw/e1dgQBoK1Is/s320/cilcos.bmp" alt="" width="253" height="320" /></p>
<p>It&#8217;s interesting to note that each one of those networks had its own evolution, with a logic, let&#8217;s say, quite similar. Their in-depth study will make it possible for us not only to understand certain Internet cycles, but also what probably lies ahead.</p>
<p>There is a logic that is repeated!</p>
<p>Let&#8217;s say that each network goes through the following cycles:</p>
<ul>
<li>· A new informational technology emerges in rudimentary form and is utilized by the nerds of its epoch;</li>
</ul>
<ul>
<li>· An industry or entrepreneurs disseminate<span style="font-size:small;"> </span> the new technology (speakers, scribes, booksellers, computer manufacturers, etc.), reducing the cost of “accessing” the new platforms, as in the case of broadband;</li>
</ul>
<ul>
<li>· Thus, the new technology becomes massive and it starts to be transformed into culture (see web 2.0 when broadband use became intensive);</li>
</ul>
<ul>
<li>· Society adjusts to the new form of producing knowledge;</li>
</ul>
<ul>
<li>· Society is changed.  The human world is shaped by the new form of articulation of the new network. The current case is the articulation of many-to-many.</li>
</ul>
<div class="wp-caption alignnone" style="width: 460px"><img title="Advancing doesn't always mean evolution..." src="http://i158.photobucket.com/albums/t120/xande43/thirdstoneb/evolution.jpg" alt="" width="450" height="236" /><p class="wp-caption-text">Advancing doesn&#39;t always mean evolution...</p></div>
<ul>
<li>· Demand for new informational environments to solve past problems increases;</li>
<li>· Within this process, a new embryonic network emerges, enriching the previous one in a continuous cycle of change.</li>
</ul>
<div class="wp-caption alignnone" style="width: 312px"><img title="Note that networks do not clash, they merge." src="http://2.bp.blogspot.com/_dI4rVakgTvA/RytJ4qT-jwI/AAAAAAAAAJ8/dfemgk6K_6I/s320/calhaus2%5B1%5D.jpg" alt="" width="302" height="288" /><p class="wp-caption-text">Note that networks do not clash, they merge.</p></div>
<p>In an intelligent way, people use what is best in each one of them, in a wise process of survival.</p>
<p>It seems to me that this logic takes us closer to what is actually happening, enabling us to visualize the future of new forms of articulation. Based on the history of new informational articulations, I assume they will be of the type I-robot (intelligent information agent) and robots-robots (negotiating on our behalf) – but this is matter for another posting.</p>
<p>What do you say?</p>
<p><em>I complemented this discussion with: </em><a style="text-decoration:none;color:#265e15;border-bottom-color:#996633;border-bottom-width:1px;border-bottom-style:solid;margin:0;padding:0;" title="Link Permanente para Knowledge platforms: decipher me or I’ll devour you!" rel="bookmark" href="http://nepo.com.br/2009/05/19/knowledge-platforms-decipher-me-or-i%e2%80%99ll-devour-you/"><em>Knowledge platforms: decipher me or I’ll devour you!</em></a></p>
<p><span style="line-height:20px;"><a style="text-decoration:none;color:#265e15;border-bottom-color:#996633;border-bottom-width:1px;border-bottom-style:dashed;margin:0;padding:0;" href="http://nepo.com.br/category/neposts-in-english/">(More Neposts in English.)</a></span></p>
<p><span style="line-height:20px;"><a href="http://twitter.com/Nepo_in_english">Twitter in English (only to English speakers. Follow me.</a></span></p>
<p style="line-height:1.6em;margin:.7em 0;padding:0;"><em>Translated by <a style="text-decoration:none;color:#265e15;border-bottom-color:#996633;border-bottom-width:1px;border-bottom-style:dashed;margin:0;padding:0;" rel="#someid3" href="http://hps.infolink.com.br/jones/e-frame.htm">Jones de Freitas.</a></em><em> </em></p>
<p style="line-height:1.6em;margin:.7em 0;padding:0;"><em>Edited by Phil Stuart Cournoyer.</em></p>
<p style="line-height:1.6em;margin:.7em 0;padding:0;"><em>This post in Portuguese.</em></p>
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		<title>From cow milkers to beekeepers….</title>
		<link>http://nepo.com.br/2009/06/25/from-cow-milkers-to-beekeepers%e2%80%a6/</link>
		<comments>http://nepo.com.br/2009/06/25/from-cow-milkers-to-beekeepers%e2%80%a6/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 14:36:24 +0000</pubDate>
		<dc:creator>Carlos Nepomuceno</dc:creator>
				<category><![CDATA[Nepôsts in English!]]></category>

		<guid isPermaLink="false">http://nepo.com.br/?p=6025</guid>
		<description><![CDATA[In 2007, when I gave my talk on Web 2.0  in São Paulo,  Brazil, we took along a young woman in full beekeeper gear to provoke the audience.
The woman circulated among the audience. Nobody was quite sure how beekeeping rhymed with cutting-edge technology. When Marcos Cavalcanti and I launched our book, “Conhecimento em Rede,” [...]]]></description>
			<content:encoded><![CDATA[<div class="bzbutton" style="float:right;margin-left:10px;float:right;margin-left:10px;"><a href="http://buzzvolume.com/compartilhar?url=http%3A%2F%2Fnepo.com.br%2F2009%2F06%2F25%2Ffrom-cow-milkers-to-beekeepers%25e2%2580%25a6%2F"><img src="http://buzzvolume.com/button.png?url=http%3A%2F%2Fnepo.com.br%2F2009%2F06%2F25%2Ffrom-cow-milkers-to-beekeepers%25e2%2580%25a6%2F" /></a></div><p>In 2007, when I gave my talk on Web 2.0  in São Paulo,  Brazil, we took along a young woman in full beekeeper gear to provoke the audience.</p>
<div class="wp-caption alignnone" style="width: 379px"><img title="Here she is in her gala outfit..." src="http://inteligenciacoletiva.files.wordpress.com/2008/11/lancamento-icox-02out08-foto-vanor-correia-26.jpg?w=369&amp;h=556" alt="" width="369" height="555" /><p class="wp-caption-text">Here she is in her gala outfit...</p></div>
<p>The woman circulated among the audience. Nobody was quite sure how beekeeping rhymed with cutting-edge technology. When Marcos Cavalcanti and I launched our book, “<span style="text-decoration:underline;">Conhecimento</span><span style="text-decoration:underline;"> em Rede</span>,” we also put the suggestive drawing of a beehive on the cover.</p>
<p>Later, other books published abroad did the same.</p>
<div class="wp-caption alignleft" style="width: 190px"><a href="http://i.s8.com.br/images/books/cover/img3/1725083.jpg"><img title="Book by Nepô and Marcos" src="http://i.s8.com.br/images/books/cover/img3/1725083.jpg" alt="Livro Nepô e Marcos" width="180" height="180" /></a><p class="wp-caption-text">Book by Nepô and Marcos</p></div>
<div class="wp-caption alignnone" style="width: 102px"><a href="http://ecx.images-amazon.com/images/I/515cGrvrj%2BL._SL500_.jpg"><img title="We are smarter than me" src="http://ecx.images-amazon.com/images/I/515cGrvrj%2BL._SL500_.jpg" alt="We are smarter than me" width="92" height="162" /></a><p class="wp-caption-text">Why the comparison with bees, ants, and other technological niches?</p></div>
<p>Basically, this new relation with information envinronments establishes a new form of accessing and exchanging  data with databanks spread all over the world. These databanks contain almost all relevant records for the XXI century.</p>
<p>For a low cost, society can now directly access companies’ databases and internal systems with different functionalities. This new access changes the way we deal with information and, thus, with knowledge.</p>
<p><strong><em> </em></strong></p>
<p>So, there is a new form of intermediation between the two ends. The distance shrinks and the old gatekeeper, who managed information, is no longer in charge of selecting, filtering and picking what the user needs.</p>
<p>That gatekeeper acted like the cow milker.</p>
<div class="wp-caption alignnone" style="width: 270px"><img title="The cow milker." src="http://200.199.118.140/emdagro/5.jpg" alt="" width="260" height="220" /><p class="wp-caption-text">The cow milker.</p></div>
<p>Now society goes directly to the source, not only to collect information, but also to collaborate for its increasing improvement. The social function  of most companies,  institutions, and professionals of diverse profiles working with knowledge is radically changed.  <strong> </strong></p>
<p>Look at the figure below:</p>
<p><img class="alignnone" src="http://cnepomuceno.files.wordpress.com/2008/10/bancosdedados.jpg?w=400&amp;h=300" alt="" width="400" height="300" /></p>
<p>(Texts of figure translated):</p>
<p><strong>Before the web</strong></p>
<p><strong>Records          Intermediary Society</strong></p>
<p><strong>After the web</strong></p>
<p><strong>Records          Society</strong></p>
<p>Instead of just “supplying” what he knows to others, the cow milker begins to stimulate a better relation between networked databanks and users. This happened mostly during stage 1 of the web.</p>
<p>Now, with active user  participation in complementing those sources, it is high time to stimulate interaction.</p>
<p>The figure of the beekeeper emerges when this interaction is more intense, productive, relevant, and noiseless. The beekeeper reflects the new way society will function, with <span style="text-decoration:underline;">greater horizontality than before</span>.</p>
<p>Users now not only access content, as in Web 1.0, but in Web 2.0 they also make their own contributions, complementing existing records and adding new ones.</p>
<div class="wp-caption alignnone" style="width: 267px"><img title="The knowledge professional new social function: the beekeeper" src="http://www.midisegni.it/disegni/vari/mestApicoltore.gif" alt="" width="257" height="412" /><p class="wp-caption-text">The knowledge professional new social function: the beekeeper</p></div>
<p>This is a technological change that heavily influences society, altering our culture because once again we are “de-intermediating,” as we did in the past. This process creates a new culture that will have reflections on the form of organizing society.</p>
<p>Organizations will have to adjust to the new paradigm. This happened in the past and will happen in the future.</p>
<p>For me,  if there is an animal to symbolize the XXI century,  the bee takes pride of place.</p>
<p>Do you agree with me?</p>
<p><a href="http://nepo.com.br/category/neposts-in-english/">(More Neposts in English.)</a></p>
<p><em>Translated by <a rel="#someid3" href="http://hps.infolink.com.br/jones/e-frame.htm">Jones de Freitas.</a></em><em> Edited by Phil Stuart Cournoyer.</em></p>
<p><em><a href="http://nepo.com.br/2008/10/22/dos-ordenhadores-de-vaca-a-apicultores/">In Portuguese.</a></em></p>
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